Our Vision


A world where the way we live and work is fair for everyone and in harmony with the planet.




Our Mission


To create new durable and sustainable business opportunities for small and medium farmers, producers and companies from developing countries in Latin America in order to improve their livelihoods, their communities and their environment.


Our Values


Fair Business Alliance (FBA) Ltd is founded on key fundamental core values which strive for fair, transparent and honest business practices at all times. We strongly believe in sustainable development and poverty alleviation through fair trade and only work with partners who share these values. FBA is committed to or aim to:


  1. create new opportunities and improve the livelihoods of farmers and producers in Latin America by enabling them to become part of a fair and ethical supply chain;

  2. support small producer groups to develop and market their products to reach buyers in the developed world;

  3. develop alliances with organisations across Europe, North America, Asia and Oceania who are looking to support international development and want ethically sourced and fairly traded products;

  4. reduce our impact on climate change and take the necessary steps to ensure that all our operations in the UK are carbon neutral by 2017;

  5. reinvest its profits for the business and communities we work with and is not driver by the need to maximise profit for shareholders or owners;

  6. promote a fair and friendly working environment.

gallery/juan andres santelices - fair business alliance ceo

Chief Executive Officer

Juan Andres Santelices